“We’re aligned with the government’s goal and are steadfast in our support by training Canadian talent in EV design,” says Mohammed. The federal government has set a mandatory target for all new light-duty cars and passenger trucks to be zero-emission by 2035. Emerging possibilities in electric vehicle designīoth Mohammed and Mendez (CAM’s CEO) now see the widening path for transition to electric vehicles and are looking to position CAM and Saint John as a destination point for design concepts that will become tomorrow’s EVs.Īccording to Canada’s climate plan, A Healthy Environment and a Healthy Economy, transportation accounts for about 25 percent of Canada’s greenhouse gas emissions, of which almost half comes from passenger cars and light trucks. He believes a well-rounded student should have skills across more than one design discipline and points to employers who are increasingly seeking more than one skill set. Same thing when you know the concepts of design, when you understand the creativity in that segment, you can be like water – you can spread your wings,” says Mohammed, CAM’s Managing Director. “When you hold a pencil, you can draw anything. It offers students a chance to work on real industry projects while completing their program.ĬAM now has physical space worthy of its plans to become a proper institute of design in Saint john, marketing itself as a one-of-a-kind institute in the region offering a combination of communication and industrial design programs.
More than two years later, CAM Institute of Design & Studio is the first advanced design institute in Atlantic Canada. Recognizing the difficulty of trying to compete for established design talent in big-city hubs like Vancouver, Toronto, and Montreal, Mohammed and Mendez decided to create their own solution. But according to Mohammed, when they attempted to recruit talent for their agency they realized there was a vast shortage of qualified designers in Atlantic Canada. The vision for Ikar was an agency catering to 3D design and information technology needs in Saint John. But that changed quickly, in 2019, when th e pair began Ikar Digital. (CAM) founders, Kamran Mohammed and Winston Mendez, a design institute wasn’t something either had any plans to do initially.
Reading Time: 6 minutes SAINT JOHN–The old bones of its new home seem to fit Atlantic Canada’s first communication and industrial design institute, especially when you see where it’s going.įor Creative Art Multimedia Inc.
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